WARBY PARKER ANNUAL REPORT
You know what's cool? Warby Parker glasses are cool (I own these). You what's even cooler? The fact that every year Warby Parker puts out a wonderfully designed interactive & illustrated annual report. Here's the report for 2012. I particularly like the Waldo-inspired glasses and the alternative site they built for dogs: Warby Barker!
Check out more coolness at their website here and their blog here.