CHIQUITA BANANA: SI SI SI SI!

CHIQUITA STICKER CAMPAIGN

CHIQUITA STICKER CAMPAIGN

CHIQUITA STICKER CAMPAIGN

CHIQUITA STICKER CAMPAIGN

CHIQUITA STICKER CAMPAIGN

Have you noticed the stickers on the bananas in the past couple months? Now Chiquita seems to be transitioning to stickers with text on them again, but for much of the beginning of 2010 all the stickers had funny faces on them. Geeks, wrestlers, vamps, goofballs, girly girls . . . these silly faces made bunches of bananas look adorable and fun. See what great marketing can do? I think I have had more potassium in 2010 than in the last three years combined. And this campaign is certainly a step up from past ones (like this commercial, here). Learn more about past Chiquita sticker styles here and the new faces, in an interview with the designer Dj Neff, here.



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