As you know, I am a big fan of Gary Huswit's documentary work, and I can say that his latest movie--"Objectified"--lives up to his standard of intellectual inquiry. I watched "Objectified" on Instant Netflix yesterday (but you can also buy/rent it through iTunes here) and was fascinated by the interviews with some of the world's top minds: designers, design curators and design historians. Just like 'Helvetica' this new film considers the complexity behind simple products, forcing the viewer to question why we are drawn to certain objects and the way functionality affects our relationship with the things of everyday. Along these lines one of my favorite interviews was with the designers at OXO, who talked about their redesign of the simple vegetable peeler to make it easier to hold. Brilliant!