I am in love with this new Gatorade campaign. I don't care about the actual product, but I am amazed with the elegance with which it has been marketed. The idea of "evolution" that the Gatorade ads latch onto, changing your product and advertising to meet changing needs, is so obvious and simple and yet brilliant. An ad campaign that is forthright is refreshing in our day and age of spin, spin, spin (Remember the 'Truth' campaign against smoking? That got to me too.). It also helps that the ads are well shot and the jingle--"Evolve" sung by Blackstreet's Kermit Quinn and arranged by the award-winning producer David Banner--is incredibly fun, unique and catchy. I love it and cannot get it out of my head.
Learn more about the campaign and download the jingle at the Gatorade website here.